Mission

“To be the preferred tools brand in the American continent backed by its quality, trust, and tradition; with a motivated team committed to exceeding our customer expectations.” 

Vision

"To be the leading company in the manufacturing and distribution of hardware products in the American continent."

Organizational Values

Passion

Putting willingness and heart in everything we do

Authenticity

Honest and coherent between our thoughts and actions

Continuous Improvement

Constantly improving the quality of our process, products, and services

Customer Focus

Focus on exceeding the market and our customer’s expectations

Social Conscience

Committed to caring for our colleagues and the community